Chapter 22: Developing a company news source. How Dow Chemical reports on itself and its activities as a problem-solver and educator

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk.

1 Dow says on its long-term vision http://www.dow.com/

2 Healthier Oil for Healthier Living YouTube http://youtu.be/Dx6aU4Gz9Ds (Sorry, Dow has now taken this video private)

3 An Idea So Loud it Doesn’t Make a Sound http://youtu.be/45rS-KdS96w

4 Forbes on Dow’s use of social media http://www.forbes.com/sites/sap/2012/05/08/dow-chemical-using-social-media-to-educate-and-train-the-next-generation/

5 Abby Klanecky, director of social and digital marketing for Dow, quoted by Forbes  http://www.forbes.com/sites/sap/2012/05/08/dow-chemical-using-social-media-to-educate-and-train-the-next-generation/:

6 Dow on how it has sponsored 300 sustainability fellows at the University of Michigan

http://mp125117.cdn.mediaplatform.com/125117/wc/mp/4000/7221/7254/13510/Lobby/default.htm?ref=WebCasterInvitationEmail%22

7 Dow’s sustainability fellows story picked up by the media http://www.usnews.com/education/blogs/high-school-notes/2011/06/01/major-corporations-promote-stem-education

8 Forbes on Dow’s use of social media http://www.forbes.com/sites/sap/2012/05/08/dow-chemical-using-social-media-to-educate-and-train-the-next-generation/