Chapter 21: Creating a media toolkit. How a charity uses a media toolkit to communicate with a number of audience sectors

Further examples of Media toolkits

You’ll find the media toolkit for the Whistler Blackcomb ski resort (covered in Chapter 16)  here: http://ww1.whistlerblackcomb.com/media/contact/bios.asp

Sainsbury’s supermarkets media toolkit: http://www.j-sainsbury.co.uk/media/media-toolkit/

Links

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk.

1 Porchlight http://www.porchlight.org.uk

Other links to Porchlight’s toolkit content:

Video is here http://www.porchlight.org.uk/media-centre/video/

Here’s an example:

Media centre http://www.porchlight.org.uk/media-centre/

Multimedia toolkit http://www.porchlight.org.uk/media-centre/media-toolkits/ on particular stories and wider issues.

There are also individual press releases http://www.porchlight.org.uk/media-centre/press-releases/

and a real life-stories resource (http://www.porchlight.org.uk/media-centre/real-life-stories/)