Chapter 16: Publicising a travel destination. How a ski resort uses brand journalism on social media to increase visitor numbers

Further information on Whistler Blackcomb

You’ll find the Whistler Blackcomb media kit here:

There is more on the resort’s social media strategy here: and on the importance of partnerships in building social media success here:


These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at

1 Whistler Blackcomb

2 Amber Turnau

3 Hootsuite seminars

4 Hootsuite’s Crafting the Perfect Social Media Campaign seminar

5 Amber Turnau

6 The Movement

7 The Movement live app