Chapter 9: Brand journalism for a mobile audience

Primers on using mobile social media platforms, apps, augmented reality and QR codes

In Multimedia Journalism: A Practical Guide, which offers a comprehensive training programme for journalism students, you will find a good deal of information on using mobile social media platforms, apps etc for journalism.

They include primers on augmented reality: http://www.multimedia-journalism.co.uk/node/2070, geo-location apps http://www.multimedia-journalism.co.uk/node/1529 including Foursquare http://www.multimedia-journalism.co.uk/node/1536 and building mobile apps http://www.multimedia-journalism.co.uk/node/1149

You’ll find those primers in the Masterclasses section of Multimedia Journalism: http://www.multimedia-journalism.co.uk/masterclasses

While all are open to registered users – find out how to become a registered user here – this primer on using Foursquare is free: http://www.multimedia-journalism.co.uk/node/1536, as is this blog post about creating your own QR codes: http://writeeditblog.blogspot.co.uk/2011/02/how-to-write-your-own-qr-code-and-reach.html

 

Links

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk.

1 Comscore research into search terms contain local terms

http://www.comscore.com/Press_Events/Press_Releases/2011/9/comScore_Releases_August_2011_U.S._Search_Engine_Rankings

2 The Wall Street Journal reporting on Vogue’s app http://online.wsj.com/article/SB10001424052748704240004575085673152523904.html

3 Sprout Social, Five brands with Great Mobile marketing apps   http://sproutsocial.com/insights/2012/05/top-mobile-apps-brands/

4 Amnesty International’ AiCandle app

http://www.amnesty.org/en/news-and-updates/amnesty-international-launches-iphone-app-human-rights-2011-04-13

5 Mashable on how brands use Foursquare http://mashable.com/2010/08/24/big-brands-foursquare/

6 Wikipedia definition of augmented reality http://en.wikipedia.org/wiki/Augmented_reality

7 Mashable on big brands n Foursqare http://mashable.com/2010/08/24/big-brands-foursquare/

8 Clickz.com on goodwill marketing on Foursquare http://www.clickz.com/clickz/news/2122595/brands-foursquare-goodwill-marketing

9 Wikipedia on augmented reality http://en.wikipedia.org/wiki/Augmented_reality

10 Inc.com on using augmented reality

http://www.inc.com/guides/201104/how-to-use-augmented-reality-in-advertising.html

11 The Next Web on Blippar http://thenextweb.com/apps/2011/08/17/blippar-the-augmented-reality-app-for-brands-launches-with-cadbury-chocolate-bar-game/