Chapter 9: Brand journalism for a mobile audience

Primers on using mobile social media platforms, apps, augmented reality and QR codes

In Multimedia Journalism: A Practical Guide, which offers a comprehensive training programme for journalism students, you will find a good deal of information on using mobile social media platforms, apps etc for journalism.

They include primers on augmented reality:, geo-location apps including Foursquare and building mobile apps

You’ll find those primers in the Masterclasses section of Multimedia Journalism:

While all are open to registered users – find out how to become a registered user here – this primer on using Foursquare is free:, as is this blog post about creating your own QR codes:



These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at

1 Comscore research into search terms contain local terms

2 The Wall Street Journal reporting on Vogue’s app

3 Sprout Social, Five brands with Great Mobile marketing apps

4 Amnesty International’ AiCandle app

5 Mashable on how brands use Foursquare

6 Wikipedia definition of augmented reality

7 Mashable on big brands n Foursqare

8 on goodwill marketing on Foursquare

9 Wikipedia on augmented reality

10 on using augmented reality

11 The Next Web on Blippar