Primers on using social media
In Multimedia Journalism: A Practical Guide, which offers a comprehensive training programme for journalism students, you will find a good deal of information on using social media for journalism, with Masterclasses on both getting started in social media and building proficiency.
You’ll find those primers in the Masterclasses section of Multimedia journalism: http://www.multimedia-journalism.co.uk/masterclasses
While the individual guides to building proficiency in Twitter, Facebook, LinkedIn and more are open to registered users – find out how to become a registered user here – this masterclass on getting started in a wide range of social media is free: http://www.multimedia-journalism.co.uk/node/1914
Links
These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk
1 Mashable Business report on Pagemodo research http://mashable.com/2012/05/23/social-marketing-infographic/
2 Go Travel report: Facebook, Twitter Fail to Promote Brands; Offline Works Better
http://technorati.com/lifestyle/travel/article/facebook-twitter-fail-to-promote-brands/
3 eMarketer report: Most Consumers Still Don’t Talk About Brands on Social Sites
http://www.emarketer.com/Article.aspx?id=1008773&R=1008773
4 Marketing Pilgrim on how marketers use social media
http://www.marketingpilgrim.com/2012/07/90-of-marketers-using-social-media.html
5 Ultimate Twitter Study researches how brands use twitter
http://ultimatetwitterstudy.com/
6 Sprout Social 5 national brands using Twitter well
http://sproutsocial.com/insights/2011/11/national-brands-using-twitter/
7 Kyle Lacey, in a case study of JetBlue’s use of the platform
http://kylelacy.com/25-case-studies-using-twitter-to-increase-business-and-sales/
8 Kissmetrics, from a case study of JetBlue
http://blog.kissmetrics.com/thrive-on-twitter/
9 BrandGym blog
http://wheresthesausage.typepad.com/my_weblog/facebook/
10 Causes http://www.causes.com/about?utm_campaign=home
11 Brand Glue www.brandglu.com
12 Staffhacker on what a Facebook like can lead to:
http://www.staffhacker.com/311/how-to-optimize-your-use-of-the-facebook-news-feed
13 Success.com on Duck Tape as a case study for building your brand on Facebook
http://www.success.com/articles/1425-how-to-build-your-brand-with-facebook
14 Steve Goldner says on American Idol as a Facebook brand
http://socialsteve.wordpress.com/2012/03/19/making-facebook-work-for-your-brand/
15 Catherine-Gail Reinhard in a Mashable post
http://mashable.com/2009/06/01/youtube-brands/
16 Russell Working on Gagan.com
http://www.ragan.com/Main/Articles/Brands_use_YouTube_to_create_a_storytelling_presen_43130.aspx
17 ComScore analysis of Google+ use http://www.comscore.com/
18 Search Engine Watch, 6 Successful Brands on Google+
http://searchenginewatch.com/article/2152861/Social-Media-Insight-from-6-Successful-Brands-on-Google
19 Business 2 Community on successful brands on Google+ http://www.business2community.com/google-plus/6-brands-businesses-effectively-using-google-0174937
20 Search Engine Watch, 6 Successful Brands on Google+
http://searchenginewatch.com/article/2152861/Social-Media-Insight-from-6-Successful-Brands-on-Google
21 Business 2 Community on successful brands on Google+ http://www.business2community.com/google-plus/6-brands-businesses-effectively-using-google-0174937
22 Business 2 Community on successful brands on Google+ http://www.business2community.com/google-plus/6-brands-businesses-effectively-using-google-0174937
24 Pamela Vaughan, writing on Hubspot
25 Inc.com, on LinkedIn company pages
http://www.inc.com/how-to-launch-a-linkedin-company-page.html
26 LinkedIn’s own marketing blurb for company pages
http://marketing.linkedin.com/
27 Hubspot http://www.hubspot.com/
28 Hubspot on Pr 20/20’s LinkedIn company page http://www.linkedin.com/company/pr-20-20
29 Hubspot on use of the product/services tab.
http://www.linkedin.com/company/voices-com/products
30 Hubspot research http://blog.hubspot.com/Portals/249/docs/ebooks/google_plus_vs_pinterest_where_should_you_market_your_business.pdf
31 Hubspot research reported by MemeBurn
http://memeburn.com/2012/04/google-vs-pinterest-how-to-choose-the-right-platform-for-your-brand/
32 Hubspot, in a white paper on using Pinterest for business
33 Alex Wheeler, vice president of global digital marketing at Starbucks, quoted by CNN Money
http://tech.fortune.cnn.com/2012/05/30/brands-are-learning-to-say-cheese/
34 Noah Chestnut writing on Quora about politicians and political causes as brands on Pinterest . http://www.quora.com/Noah-Chestnut
35 American Progress on Pinterest
http://pinterest.com/thinkprogress/
36 The ThinkProgress Pinterest board on Mitt Romney. UPDATE: Sorry, this link is now dead and no alternative is available
http://pinterest.com/thinkprogress/luxury-hotels-of-the-romney-campaign/
37 Jim Tierney, of Real Time Media, on Quora http://www.quora.com/Jim-Tierney
38 Hubspot, in a post called The Marketer’s Scoop on Instagram and How to Use It
39 Tom Gibby, Creative Strategist at Blue Hive, writing on Quora
http://www.quora.com/Tom-Gibby
40 Allyson Galle writing on Hubspot http://blog.hubspot.com/blog/tabid/6307/bid/32909/The-10-Best-Branded-Companies-on-Instagram.aspx
41 Clive Andrews, writing on the Nixon McInnes blog
http://www.nixonmcinnes.co.uk/2011/02/15/flickr-new-rules-for-brands/
42 Mark Rock, AudioBoo founder and chief executive, quoted by the FT. UPDATE: Sorry, this link is now dead and no alternative is available
http://www.ft.com/cms/s/0/1a813116-8960-11e1-bed0-00144feab49a.html#ixzz1xCxCfef5