These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at firstname.lastname@example.org.
1 Marketing Week on brand magazines challenging consumer magazines.
2 The FT on Sun/Tesco magazine readership. UPDATE: The following link is now dead and no alternative is available http://www.ft.com/cms/s/0/fa5455e2-324e-11e2-b891-00144feabdc0.html#axzz2DViyGTZ5
3 PaidContent on Tesco magazine and Sun readership Marketing Week http://paidcontent.org/2012/11/19/does-a-supermarket-magazine-really-have-more-readers-than-the-sun/
4 The Content Marketers’ Association on reasons for having a customer magazine http://www.apa.co.uk/about-us/seven-reasons
seven reasons they work.
5 The Association of Publishing Agencies’ (APA) Advantage study
6 New York Times article on the growth in customer publishing from fashion brands http://www.nytimes.com/2012/02/22/fashion/22iht-rbrand22.html
7 Benetton’s advertising director, Paolo Landi, quoted in The Guardian
8 Marketing magazine on Colors
9 Oxfam/Guardian interactive online documentary
10 Barbara Stocking, president of Oxfam, writing in the Guardian
11 Oxfam/Q partnership: OxJam http://www.oxfam.org.uk/Oxjam/LatestNews/OxjamFestival/QPartnership