Chapter 11: Specialist online communities and webinars

Primers on various aspects of content creation

In Multimedia Journalism: A Practical Guide, which offers a comprehensive training programme for journalism students, you will find tuition on managing forums and user generated content.

All material there is open to registered users – find out how to become a registered user here

There is also useful additional material on the areas covered in this chapter of Brand Journalism at these links:

There is information on how to create webinars at the links:


These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at

1 Justine Roberts of Mumsnet, interviewed in Director magazine

2 Marketing Week on Mumsnetter social shopping

3 Marketing Week on Mumsnetter social shopping

4 Furlong PR on Microsoft’s efforts to influence discussion about it.

5 The Business to Community blog on the benefits of creating a forum

6 iPublishing Consultants wrote on why TES set up its forums

7 Hubspot webinars

8 UK Customs and Revenue webinars (

9 Webinar Vet