Chapter 10: Brand Journalism content creation and curation

Primers on various aspects of content creation

In Multimedia Journalism: A Practical Guide, which offers a comprehensive training programme for journalism students, you will find a good deal of information on blogging, live blogging, curation, data journalism, RSS and other aspects of content creation.

That includes primers on:

blogging: http://www.multimedia-journalism.co.uk/node/1491
live blogging: http://www.multimedia-journalism.co.uk/node/1598
using RSS feeds http://www.multimedia-journalism.co.uk/node/1932
curation: http://www.multimedia-journalism.co.uk/node/1579
data journalism http://www.multimedia-journalism.co.uk/node/1268

There is guidance on using email bulletins in Chapter 8 of Multimedia journalism, with links to references contained in that chapter listed here: http://www.multimedia-journalism.co.uk/node/64

You’ll find all those primers in the Masterclasses section of Multimedia Journalism: http://www.multimedia-journalism.co.uk/masterclasses

While all are open to registered users – find out how to become a registered user here – this primer on usingRSS is free: http://www.multimedia-journalism.co.uk/node/1939 Please note that some modules refer to Google Reader, which is being retired. You can find alternatives to Google Reader here: http://www.theverge.com/2013/3/19/4119006/the-best-google-reader-alternatives

The material on blogging is also free here:

http://www.multimedia-journalism.co.uk/node/1536, as is this blog post about creating your own QR codes: http://writeeditblog.blogspot.co.uk/2011/02/how-to-write-your-own-qr-code-and-reach.html

Links

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk.

1 David Meerman Scott, writing about Eloqua

http://www.webinknow.com/2010/06/real-time-blog-post-gets-eloqua-ceo-tons-of-b2b-ink.html

2 IBM on their blogging strategy

http://www.ibm.com/blogs/zz/en/

3 Mashable on IBM’s blogging strategy

http://mashable.com/2009/02/06/social-media-smartest-brands/

4 As Social Media Examiner on guest blogging as a strategy

http://www.socialmediaexaminer.com/8-brands-that-benefit-from-guest-blogging/

5 Josh Sternberg, writing at Digiday

http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/

6 Stephanie Schwab writing on Social Media Explorer

http://www.socialmediaexplorer.com/social-media-marketing/content-curation-its-whats-for-breakfast-these-days/