Primers on various aspects of content creation
In Multimedia Journalism: A Practical Guide, which offers a comprehensive training programme for journalism students, you will find a good deal of information on blogging, live blogging, curation, data journalism, RSS and other aspects of content creation.
That includes primers on:
- blogging: http://www.multimedia-journalism.co.uk/node/1491
- live blogging: http://www.multimedia-journalism.co.uk/node/1598
- using RSS feeds http://www.multimedia-journalism.co.uk/node/1932
- curation: http://www.multimedia-journalism.co.uk/node/1579
- data journalism http://www.multimedia-journalism.co.uk/node/1268
There is guidance on using email bulletins in Chapter 8 of Multimedia journalism, with links to references contained in that chapter listed here: http://www.multimedia-journalism.co.uk/node/64
You’ll find all those primers in the Masterclasses section of Multimedia Journalism: http://www.multimedia-journalism.co.uk/masterclasses
While all are open to registered users – find out how to become a registered user here – this primer on usingRSS is free: http://www.multimedia-journalism.co.uk/node/1939 Please note that some modules refer to Google Reader, which is being retired. You can find alternatives to Google Reader here: http://www.theverge.com/2013/3/19/4119006/the-best-google-reader-alternatives
The material on blogging is also free here:
http://www.multimedia-journalism.co.uk/node/1536, as is this blog post about creating your own QR codes: http://writeeditblog.blogspot.co.uk/2011/02/how-to-write-your-own-qr-code-and-reach.html
Links
These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk.
1 David Meerman Scott, writing about Eloqua
http://www.webinknow.com/2010/06/real-time-blog-post-gets-eloqua-ceo-tons-of-b2b-ink.html
2 IBM on their blogging strategy
http://www.ibm.com/blogs/zz/en/
3 Mashable on IBM’s blogging strategy
http://mashable.com/2009/02/06/social-media-smartest-brands/
4 As Social Media Examiner on guest blogging as a strategy
http://www.socialmediaexaminer.com/8-brands-that-benefit-from-guest-blogging/
5 Josh Sternberg, writing at Digiday
http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/
6 Stephanie Schwab writing on Social Media Explorer
7 Stephanie Schwab,How to Curate Content for your Brand
http://www.stephanieschwab.com/2011/02/15/curate-content-for-brands/
8 Josh Sternberg, writing at Digiday
http://www.digiday.com/publishing/brands-apply-for-content-curator-roles/
9 Bradley Silver, writing at Atomic Reach http://blog.atomicreach.com/?p=895
10 Brian Reid, writing on the WCG World blog
http://blog.wcgworld.com/2011/01/why-data-journalism-is-the-future-of-media-and-pr
11 Fiona Cullinan on her data use
http://fionacullinan.com/2012/06/in-defence-of-brand-journalism/
12 Fiona Cullinan with an example of a data set http://www-958.ibm.com/software/data/cognos/manyeyes/datasets/33db47e2c43e11e08730000255111976/versions/1
13 Hubspot: How to Write a White Paper that will Capture Leads
14 Hubspot, creates many white papers for internet marketers http://www.hubspot.com/internet-marketing-whitepapers/
15 White paper from removals company Bournes http://www.bournes-uts.co.uk/book/Guide%20to%20packing%20for%20moving%20house/#/1/
16 White paper from a sign manufacturer http://www.fastsigns.com/Blog/qs/how_to_improve_your_press_conference_with_visual_communications
17 IBM ebooks
18 Human rights watch ebook on Cruelty and Neglect in Russian Orphanages http://www.hrw.org/legacy/reports/reports98/russia2/.
19 Human rights watch ebook on Academic Freedom in Indonesia http://www.hrw.org/legacy/hrw/reports98/indonesia2/
20 Whole Foods Market cookery ebook
21 Amnesty International ebook on the state of world human rights
http://www.amazon.co.uk/Amnesty-International-Report-2012-ebook/dp/B008515ISA
22 Wikipedia definition of RSS http://en.wikipedia.org/wiki/RSS