These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk

1 Bob Garfield, writing on AdAge

http://adage.com/article/bob-garfield/chrysler-tweet-controversy-shows-brand-journalism-a-lie/149489/

2  Society of Professional Journalists http://www.spj.org/

3 American Society of News Editors http://asne.org/

4 The New York Times Ethical Journalism Handbook http://www.nytco.com/pdf/NYT_Ethical_Journalism_0904.pdf

5 Poynter Institute’s seven core values

http://www.poynter.org/archived/about-poynter/20209/ethics-guidelines-for-poynter-publishing/

6 Ofcom http://www.ofcom.org.uk/

7 Ofcom broadcasting code

http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/

8 Shane Snow, writing on Poynter.org

http://www.poynter.org/how-tos/digital-strategies/187229/what-journalists-need-to-know-about-content-marketing/

9 Shane Snow, writing on Poynter.org

http://www.poynter.org/how-tos/digital-strategies/187229/what-journalists-need-to-know-about-content-marketing/

10 Contently’s code of ethics http://contently.com/blog/2012/08/01/ethics/

11 Caitlyn Coverly, Ryerson Review of Journalism

http://www.rrj.ca/m14057/

12 Shane Snow, writing on Poynter.org

http://www.poynter.org/how-tos/digital-strategies/187229/what-journalists-need-to-know-about-content-marketing/

13 Astroturfing, as defined by Wikipedia

http://en.wikipedia.org/wiki/Astroturfing

14 Sockpuppetry, as defined by Wikipedia

http://en.wikipedia.org/wiki/Sockpuppet_(Internet)

15 Brian Solis on sponsored conversations

http://www.briansolis.com/2009/05/this-is-not-a-sponsored-post-what-you-need-to-know-about-sponsored-conversations-the-ftc/

16  Centre Networks blog on the ethics of Ford’s Fiesta Movement campaign

http://www.centernetworks.com/ford-fiesta-movement/

17 PaidContent on Wayne Rooney’s sponsored tweets on behalf of Nike http://paidcontent.org/2012/06/20/celebs-must-clearly-identify-sponsored-tweets-uk-body-says/

18 Brian Solis on sponsored conversations

http://www.briansolis.com/2009/05/this-is-not-a-sponsored-post-what-you-need-to-know-about-sponsored-conversations-the-ftc/

19 Tony Burman, ex-editor-in-chief of CBC News, The Globe and Mail, on ethics

http://www.theglobeandmail.com/news/national/media-cant-sate-news-hunger/article562795/

20 SXSW panel debate on ethics in brand journalism

http://blog.prnewswire.com/2011/03/13/brand-journalism-ethics-opprtunities-outcomes/

21 Adam Schweigert

http://adamschweigert.com/brand-journalism-has-a-lot-to-learn-from-real-journalism/

22 Derek DeVries

 

http://prsay.prsa.org/index.php/2012/01/19/brand-journalism-takes-advantage-of-mass-media-fragmentation/

 

23

Brian Clark of GMD Studios, speaking at a SXSW discussion on brand journalism

http://blog.prnewswire.com/2011/03/13/brand-journalism-ethics-opprtunities-outcomes/