These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk
1 Bob Garfield, writing on AdAge
2 Society of Professional Journalists http://www.spj.org/
3 American Society of News Editors http://asne.org/
4 The New York Times Ethical Journalism Handbook http://www.nytco.com/pdf/NYT_Ethical_Journalism_0904.pdf
5 Poynter Institute’s seven core values
http://www.poynter.org/archived/about-poynter/20209/ethics-guidelines-for-poynter-publishing/
6 Ofcom http://www.ofcom.org.uk/
7 Ofcom broadcasting code
http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/broadcast-code/
8 Shane Snow, writing on Poynter.org
9 Shane Snow, writing on Poynter.org
10 Contently’s code of ethics http://contently.com/blog/2012/08/01/ethics/
11 Caitlyn Coverly, Ryerson Review of Journalism
12 Shane Snow, writing on Poynter.org
13 Astroturfing, as defined by Wikipedia
http://en.wikipedia.org/wiki/Astroturfing
14 Sockpuppetry, as defined by Wikipedia
http://en.wikipedia.org/wiki/Sockpuppet_(Internet)
15 Brian Solis on sponsored conversations
16 Centre Networks blog on the ethics of Ford’s Fiesta Movement campaign
http://www.centernetworks.com/ford-fiesta-movement/
17 PaidContent on Wayne Rooney’s sponsored tweets on behalf of Nike http://paidcontent.org/2012/06/20/celebs-must-clearly-identify-sponsored-tweets-uk-body-says/
18 Brian Solis on sponsored conversations
19 Tony Burman, ex-editor-in-chief of CBC News, The Globe and Mail, on ethics
http://www.theglobeandmail.com/news/national/media-cant-sate-news-hunger/article562795/
20 SXSW panel debate on ethics in brand journalism
http://blog.prnewswire.com/2011/03/13/brand-journalism-ethics-opprtunities-outcomes/
21 Adam Schweigert
http://adamschweigert.com/brand-journalism-has-a-lot-to-learn-from-real-journalism/
22 Derek DeVries
23
Brian Clark of GMD Studios, speaking at a SXSW discussion on brand journalism
http://blog.prnewswire.com/2011/03/13/brand-journalism-ethics-opprtunities-outcomes/