Chapter 27: The last word. Good content = Good SEO

Primers in Search Engine Optimisation

This primer in SEO from journalism.co.uk offers a good starting point http://www.journalism.co.uk/skills/how-to-get-to-grips-with-seo-as-a-journalist/s7/a545414/

This YouTube recording of a Google Hangout offers a good discussion of SEO or journalists:

Links

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk.

1 SEO definition http://www.brafton.com/glossary/search-engine-optimization

2 Matt Cutts http://www.mattcutts.com/blog/

3 Matt Cutts on search engine spam  http://googleblog.blogspot.co.uk/2011/01/google-search-and-search-engine-spam.html

4 Kevin Gibbons, writing at Search Engine Watch, on content’s role in determining rankings http://searchenginewatch.com/article/2186953/Why-Content-Marketing-is-a-Great-SEO-Strategy-Not-a-Short-Term-Tactic

5 Mike Arnessen, writing about AuthorRank on the SEOmoz blog http://www.seomoz.org/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google

6 Kevin Gibbons, writing at Search Engine Watch, on content’s role in determining rankings http://searchenginewatch.com/article/2186953/Why-Content-Marketing-is-a-Great-SEO-Strategy-Not-a-Short-Term-Tactic