Chapter 26: Monitoring and analysing your branded websites, blogs and email bulletins

Primers on using analytics tools

In Multimedia Journalism: A Practical Guide, which offers a comprehensive training programme for journalism students, you will find a good deal of information on using analytics, with a Masterclass on Analytics for Journalists.

You’ll find that primer in the Masterclasses section of Multimedia journalism:

While the full masterclass is open to registered users – find out how to become a registered user here – this introduction, and this module on how to install Google Analytics is free:


These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at

1 Make Use Of guide to Google Analytics

2 Google Analytics

3 Mashable on goal-setting in Google Analytics

4 According to Marketing Sherpa on churn rate