Chapter 25: Social media monitoring and analytics tools

Primers on social media monitoring and analytics tools

In Multimedia Journalism: A Practical Guide, which offers a comprehensive training programme for journalism students, you will find a good deal of information on using social media monitoring and analytics, with a Masterclass on Analytics for Journalists.

You’ll find that primer in the Masterclasses section of Multimedia journalism: http://www.multimedia-journalism.co.uk/masterclasses

While the full masterclass is open to registered users – find out how to become a registered user here – this introduction, and this module on Twitter analytics tools is free: http://www.multimedia-journalism.co.uk/node/2056

Registered users also get modules on analytics tools for Facebook, YouTube and Instagram.

Additional resource

The analytics firm Simply Measured says there are 10 ways to measure Twitter audience beyond follower count. It offers a free trial of its social media monitoring software here

Links

These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at andy@andybull.co.uk

1 Mashable’s social media management recommendations http://mashable.com/2010/10/21/social-media-management-tools/

2 Steve Goldner on Talking About This scores http://www.econtentmag.com/authors/AboutAuthor.aspx?AuthorID=

3 Social Media Today on how EdgeRank works

http://socialmediatoday.com/bigsea/370308/writing-effective-facebook-posts

4 Social Media Today on how Facebook penalises posts from external applications

http://socialmediatoday.com/bigsea/370308/writing-effective-facebook-posts

5 What YouTube’s analytics tool does http://www.blueglass.com/blog/video-optimization-and-analytics-a-closer-look-at-youtube-insight/

6 YouTube and Google Analytics http://ytbizblog.blogspot.co.uk/2009/05/google-analytics-now-providing-data-on.html

7 Using Google Analytics with youTube http://www.deluxeforbusiness.com/learning-center/article/372/top_5_metrics_for_measuring_youtube_success?)

9 Google on Google+ search http://www.google.com/+/business/measure.html

10 LinkedIn analytics on company pages http://learn.linkedin.com/company-pages

11 LinkedIn analytics on groups http://blog.hubspot.com/blog/tabid/6307/bid/28736/LinkedIn-Launches-Analytics-Tool-for-Groups.aspx