Chapter 25: Social media monitoring and analytics tools

Primers on social media monitoring and analytics tools

In Multimedia Journalism: A Practical Guide, which offers a comprehensive training programme for journalism students, you will find a good deal of information on using social media monitoring and analytics, with a Masterclass on Analytics for Journalists.

You’ll find that primer in the Masterclasses section of Multimedia journalism:

While the full masterclass is open to registered users – find out how to become a registered user here – this introduction, and this module on Twitter analytics tools is free:

Registered users also get modules on analytics tools for Facebook, YouTube and Instagram.

Additional resource

The analytics firm Simply Measured says there are 10 ways to measure Twitter audience beyond follower count. It  offers a free trial of its social media monitoring software here


These links take you to the source material for this chapter in the book version of Brand Journalism. They are here to make it as easy as possible for readers of the print edition to refer to sources and further reading and research material. All links were active when the book was researched and published. If you find a boken link, please let me know at

1 Mashable’s social media management recommendations

2 Steve Goldner on Talking About This scores

3 Social Media Today on how EdgeRank works

4 Social Media Today on how Facebook penalises posts from external applications

5 What YouTube’s analytics tool does

6 YouTube and Google Analytics

7 Using Google Analytics with youTube

9 Google on Google+ search

10 LinkedIn analytics on company pages

11 LinkedIn analytics on groups

12 Things to monitor on company pages

13 LinkedIn analytics on groups

14 Mashable on Pinterest analytics tools

15 Pinerly on its services

16 The Next Web on Nitrogram

17 Flickr FAQs

18 The Blog Studio on Flickr analytics

19 Flickr App Garden

20 What Foursquare analytics offer

21 Foursquare merchant dashbaord

22 Social Report on Foursquare analytics