Section 4: Measuring the results of your brand journalism strategy

This web area complements Section 4 in the print and ebook versions of the Brand Journalism textbook.

It contains all the links, videos and other resources referenced in the textbook, and is designed to help readers of the textbook easily refer to those links and other resources.

Here’s a summary of what we cover in this section of the textbook…

In the following chapters we cover:

  • Monitoring your performance on social media and analysing your success in terms of business goals and brand journalism strategy
  • Using Google Analytics to examine the performance of your branded websites and to improve your content
  • Understanding search engine optimisation, and the growing importance of good content, and authoritative writers, in earning a brand good search engine rankings.