Look Inside Brand Journalism

If you’d like a taster of the textbook, there are various ways you can get one.

You can read the first chapter: How McDonald’s invented brand journalism, and how brand journalism saved McDonald’s, here.

you can click on on the link below to read the first 30 pages free.

Once the book opens, you’ll need to click through the available page numbers at the top of the screen.

You’ll have access to the introduction, plus most of the first chapter: How McDonald’s invented brand journalism, and how brand journalism saved McDonalds.

Here’s the link to read the first 30 pages of Brand Journalism free

Alternatively, you can read pretty much the same material using Amazon’s Look Inside facility