Five retail technology trends you should know about

See on Scoop.itbrandjournalism

Brand journalism

To keep the brand front of mind between purchases, retailers are turning to journalism. Brand journalism has been prevalent in the travel industry for years (think of in-flight magazines) – but the opportunities for this in retail have exploded with more channels available through which to drive content directly to customers.

Andy Bull‘s insight:

Good case stody of DIY chain B&Q doing brand journalism

See on www.theguardian.com