DISCUSS: I am not a brand

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DISCUSS is a series in which IdeasTap members who are part of our Creative Space programme debate issues around the arts. Today, Jessica Holland asks, does thinking of yourself as a brand make you feel powerful or pathetic…?

Andy Bull‘s insight:

Good reflection on branding for any journalist aiming to build a personal brand.

For me, the bottom line is ‘do good journalism’. The follows will come, and your personal brand will build. Do bad journalism and you won’t build a brand. 

Why build a personal brand? Because being a part of your employer’s corporate brand is fine, but not enough. And Twitter, facebook, LinkedIn etc give any journalist the ideal platforms to build that personal brand.

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