Mutually Assured Content

The illusion of audience ownership is becoming harder to sustain, and the audiences are getting bigger and bigger. 2013 was the year every major site with a social strategy broke traffic records by a mile; 2014 was the year they looked around at everyone else’s sudden success and became slightly less confident touting their numbers, because they all hit them by doing and talking about very similar things; 2015, when a single weird or clever native Facebook video can easily out-traffic a week of a site’s web content, is the year it’s becoming clear to everyone who these audiences really belong to, and what it means to borrow them. 2016 is the year we find out what the price of access will be.

Andy Bull's insight:
From the post: "The illusion of audience ownership is becoming harder to sustain, and the audiences are getting bigger and bigger. 2013 was the year every major site with a social strategy broke traffic records by a mile; 2014 was the year they looked around at everyone else’s sudden success and became slightly less confident touting their numbers, because they all hit them by doing and talking about very similar things; 2015, when a single weird or clever native Facebook video can easily out-traffic a week of a site’s web content, is the year it’s becoming clear to everyone who these audiences really belong to, and what it means to borrow them. 2016 is the year we find out what the price of access will be.

Posted in Uncategorized

Mutually Assured Content

In 2015, the illusion of audience ownership is becoming harder to sustain.

Andy Bull's insight:
"The off-platform audience will be huge. The publishers of tomorrow will become like the wire services of today, pushing their content across a large number of platforms they don’t control and didn’t design."

Posted in Uncategorized

‘Structured journalism’ offers readers a different kind of story experience

It happens thousands of times a day. A journalist gets an assignment, reports out the story, over days or even months, and then sits down to the process of writing--struggling over the lede, debating how to structure the...

Andy Bull's insight:
Structured Stories' David Caswell is a 2015-2016 RJI Fellow. Follow his work at http://www.rjionline.org/people/david-caswell ;

Posted in Uncategorized