Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences.
If you read my previous post about the benefits of Brand Journalism to the freelance journalist, you are likely thinking one of two things: A) Brand Journalism sounds like an amazing opportunity! H...
Andy Bull's insight:
The key is transparecy. To be ethical, brand journlaism must clearly identify who is creating it, and/or who it is being created for. Then readers can decide for themselves whether it is to be trusted.