How Your Brand Should Build its Social Media War Room | Simply Measured


We’ve all heard about it, and many are still asking for it: The “Social Media War Room” is rumored to be where all that social magic happens. It's a room of
Andy Bull's insight:
From the post: "When your goal is to be the first to the conversation and build awareness and brand devotion, having every decision-maker in the room gives you lots of opportunity. The social media war room may appear daunting when you’re a social media manager of one, but you, too, can have the social media war room of your dreams with these tips and tricks — even without a team of 5-20."

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How Messaging Apps Are Changing Social Media


Everything you need to know about how mobile messaging apps and bots are changing social media. 
Andy Bull's insight:
From the post: "One brand which has started to experiment with dark social, and marketing through messaging apps is Adidas, who are using WhatsApp to build hyper-local communities in cities across the world and have previously used Twitter’s DM feature to invite a group of advocates to a private conversation with one of its sponsored players."

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