Twitter is looking to get small business owners more involved in its service with its latest standalone app.
Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages.
For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way.
While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics....
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We’re introducing a new app to help small and medium businesses make the most of Twitter.
Four years ago, I shared that your content must resonate with your audience so they follow you where you want to take them.
I also asked what kind of content universally resonates with people. It’s content that:
We never get tired ofWe always have time for We don’t forgetWe want to share with others
This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.
To help, I originally created a list of 21 types of content we all love to consume.
Read the article: 5 Tips to Boosting Facebook Content | Written by social media specialists from Socialbakers.