Twitter is not a strategy: why digital marketing should be all about the customer – Memeburn


Memeburn Twitter is not a strategy: why digital marketing should be all about the customer Memeburn Brand communications can be transformed into brand journalism, with social network feeds providing consumers with relevant news as they go through...

Andy Bull's insight:
Fom the post: "Back in 1917 J. Walter Thompson, founder of the eponymous advertising agency, a company that celebrated its 150th anniversary in 2014, uttered these enduring words: “Somewhere in your product, or in your business, there is a ‘difference,’ an idea that can be developed into a story so big, so vital, and so compelling to your public as to isolate your product from its competitors, and make your public think of it as a distinctly different kind of product.”

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