Is Brand Journalism Ethical?


If you read my previous post about the benefits of Brand Journalism to the freelance journalist, you are likely thinking one of two things: A) Brand Journalism sounds like an amazing opportunity! H...

Andy Bull's insight:
The key is transparecy. To be ethical, brand journlaism must clearly identify who is creating it, and/or who it is being created for. Then readers can decide for themselves whether it is to be trusted.

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